ART DIRECTOR & WRITER &
CONCEPTUAL CONTENT CREATOR
Fresh Fit Feed
To launch Subway's New Fresh Fit menu, we turned our social media into a fresh and uplifting feed, to make people feel as light as their orders.
My Role:
Senior Art Director
Ideated, created & executed organic and paid social campaign across platforms. Worked closely with strategists to mine social insights and then led team of creators/editors to build out concept.
We then turned Subway's organic feed across platforms into an uplifting, weightless euphoria filled with Fresh Breaks, Fresh Takes & Fresh Beats - all promoting the new menu.
We kicked it off with a Fresh Fit character who pops over from the Fresher side of the feed. After a few days of hinting that something is coming, we welcomed people to the Fresher Fitter side, coinciding with the launch of the Fresh Fit menu.