ART DIRECTOR & WRITER &
CONCEPTUAL CONTENT CREATOR
Organic & Paid Product Launches & Social Shows
Used social listening to position Dr Teal's as a culturally and seasonally relevant brand with scents & ingredients users can customize their self-care experience with.
My Role:
Art Director & Content Creator
Concepted, directed, produced and edited product line launch videos as well as social media pieces. Led productions as well as a team of creators, copywriters and designers to create culturally and seasonally relevant paid and organic content to drive engagement and conversion.
Dr Teal's Mixology
Organic & Paid social media series. Researched trending scents and flavor combos and recreated them using combinations of Dr Teal's scented product lines.
A sniff of some more content
Evergreen strategic content created from various product/bath shoots that I led, highlighting the benefits of Dr Teal's for self care.