ART DIRECTOR & WRITER &
CONCEPTUAL CONTENT CREATOR
Be For Real
With AI flooding social feeds and diminishing the line between real and fake, people are left guessing. And they are tired of it. So we gave them something they could always trust to be real: Boulder Canyon chips, made with real ingredients.
We built out social organic and paid ad series that pull through our messaging in engaging ways built from social media platform and cultural insights.
My Role:
Senior Art Director
Senior creative leading everything from initial ideation to execution. Created concept for full funnel campaign, ideated and executed organic & paid social series & designed look and feel of the entire campaign from social to digital to in-store.
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The social sentiment over AI is negative, with people quick to call out brands for using it, and the line between fake and real constantly blurring further. In this social series, we played on this tension, hooking viewers in with AI videos, and offering them a 'reality chip,' to remind them that not everything they see online is real – but Boulder Canyon is.
In this social series, we ask people to get as real as the ingredients in Boulder Canyon chips.
In this interactive series, we engage our audience in a game of two truths and a lie. The one thing that's always real – Boulder Canyon.
From Digital awareness banners to in-store conversion... Boulder Canyon shows up for real.
